The platform is rolling out a new feature that enables them to lessen the amount of AI-made videos appearing in their streams. This step comes as the platform disclosed that it currently hosts over 1 bn AI videos.
Trial and Implementation
The new functionality is being tested over the coming weeks before a global release. This shift comes amid a rise in AI content, driven by recent AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the quickest rising channels on another major platform exclusively feature content made by AI. A large amount of this content is considered mass-produced AI material, a label for poor-quality, factory-style content that is typically illogical or dreamlike.
Based on user feedback that a lot of users like content created using AI tools, from AI artwork to educational videos, and we aim to give people the option to increase or decrease of that, according to their own likes,” said a spokesperson.
Scale of AI Content
TikTok shared that there are presently 1.3bn videos on its service tagged as artificially created. Overall, in excess of 100 mn videos are uploaded to the app each day, making AI-generated material a relatively small percentage of its overall inventory.
How to Adjust Settings
Members will be in a position to decrease or raise the level of artificial media they watch by opening the “manage topic” option in the app and selecting AI-made media. Additional categories that can already be controlled under the tool encompass politics, clothing, cosmetics, and movement.
AI Disclosure Rules
The platform’s guidelines oblige users to label “realistic” artificially created content, and it prohibits malicious deepfakes of celebrities or crisis events. Any authentic-looking AI-generated clip that is without a tag can be removed under its user guidelines.
Additionally, the app will henceforth attach an artificially created watermark to content created with its built-in AI features, or identified by an industry-wide initiative for identifying content made by AI. This measure is aimed to help prevent users from attempting to evade the labeling process.
AI Literacy Programs
The platform is additionally introducing a two million dollar awareness program for specialists and organizations to develop learning resources about using AI responsibly. This initiative will support non-profit groups focused on teaching computer science.
Platform Protection
The platform has supported its content review process, during debate over intentions to cut jobs for hundreds of review team members in the United Kingdom. It is set to cut hundreds of positions in its content moderation team in its British office, with trade unions and online safety experts expressing worry that humans are being replaced by AI moderation.
A company official clarified that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by eliminating the most distressing content before it has to be seen by staff. The platform announced a 76% decrease in disturbing and violent content seen by content reviewers over the last 12 months due to reliance on its AI tools.
We believe it is crucial to combine people and machines to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we further consider it’s highly necessary to reduce exposure to unsafe media as swiftly, which is where a extensive automated help is making a difference process content quickly.”
